Today article marketing has become extremely popular in the internet.
Requirements for successful marketing are knowledge of customers, potential customers, competitors and scope of the market. There is no exception for article marketing.
Any writer writes an article with the introduction of the topic and then the body and the finally the end note. However, you can make a change to this routine to influence the readers as well as for other writers to follow your article as a sample. Important point is to be creative and you are free to make a difference.
Various people have different opinions about how to write an article. Most important fact is article must contain quality information. You have to do lot of research work before writing and gather all information, data and statistics necessary to built quality content. You have to decide the target audience in advance.
Interesting title is an important feature to attract audience. Avoid spelling errors, grammar mistakes and write your article direct to the topic. There must be spaces between paragraphs. Plagiarism is a crime and article must necessarily be your own creation. When you finish the article, you must go through it over and over again to make sure that you have reached your target.
When you are writing, you have to give the impression to the readers that you are an expert in the filed. Otherwise readers will not spend their time to go through your content.
An article must be brief and to the point. References and contact information are necessary in a quality article. Writer must be able to give the readers the information they require without writing unnecessary jargons and using difficult language.
As an example, if you are writing an article to advertise a product or service, you have to write with the intention of giving potential customers information they are expecting from you.
When your article is informative and in quality and well written, the reader will trust you to build a relationship with you. Readers want a person who knows about the topic so that you have to prove you are an expert in the relevant field. When you have won the confidence of the reader, then only your will be able to invade the difficult area of changing the mindset of your readers.
Your article must be interesting and worth reading. In your article you never order or request a reader to purchase a product or service but give valuable suggestion and tips in order for him to make the right choice. Then the reader will realize your honesty.
After publishing your article in the website or blog, following tips are useful to promote your content.
In every article you can give an incentive like free stuff such as a newsletter to the readers.
Write your article with sole purpose of giving something to the readers rather than expecting something from them.
You have to include useful tips for the readers to influence them in a positive manner.
You have to find search engines and directories and submit your article. Use an article submission service or article submission software to bring your article to the targeted audience.
Most effective way to bring traffic to read your content is e-mailing. You can e-mail your link to friends or people who are interested to read your content.
Your friends may make comments on your article and this will pave the way for a discussion. You also can encourage your friends to e-mail your link to their friends in order to distribute your content.
There are variety of websites you can share your link. Social bookmaking sites have a large audience and they can drive traffic to your website.
You can share your article with search engines adding the share buttons to your article.
You can find discussion boards and forums in the web which are relevant to the topic and link your article.
In every article, link your personal information so that readers who are interested in the article, visit your website specially to read the articles written by you.
If you follow the above criteria and guidelines, there is no doubt you will be able to reach the targeted audience and influence them to make a difference and also accomplish success in your article marketing campaign.
